Hi, my name is Tao

As a child, I was fascinated by the world around me. Why do people behave the way they do? How do things work? How can I create something new? My curiosity drove me to explore, take things apart, and reimagine them. Cardboard boxes were my favorite toy, not the contents, but the box itself was the most interesting. It was no surprise that I would end up in a creative field.

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Tao.Co was born during my Industrial Design studies at TU Eindhoven. Studying alone wasn’t exciting enough; I wanted to test my ideas in the real world. Entrepreneurship gave me the opportunity to experiment, learn, and grow. After my bachelor’s, I deepened my knowledge of packaging during my master’s at the University of Twente. My thesis on sustainable consumer behavior and food packaging was even presented at the World Packaging Conference IAPRI 2022.

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For me, design is a way to merge different disciplines: business, psychology, aesthetics, technology, and user experience. I believe in minimalism — not only as a style, but as a way to truly capture the essence of a brand or product. Keeping things simple is often the hardest task. By asking the right questions, conducting research, and following an iterative process, I work with my clients to create thoughtful, well-crafted designs.

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Photography came into my life when we got a puppy. It started as a way to capture moments but quickly grew into a deeper passion. I taught myself everything through experimentation and observation. What fascinates me is not just the image itself, but the story behind it. Everyone has something unique, and my goal is to capture that in a way that feels natural and authentic.

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Whether I am visually translating a brand into packaging, capturing an identity in a photograph, or bringing a product to life through imagery. For me, it’s all about creating value and telling stories. Design and photography are more than just aesthetics; they are tools to connect, inspire, and engage.

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Let’s create something beautiful together.